Following the injection of cash into the NHS as part of the Long Term Plan, think tank the Institute of Public Policy Research wanted to understand how the public wanted this invested. Savanta ComRes recommended using a statistical technique called MaxDiff. This puts different options to the public and asks them to make a choice. It identifies the relative importance of various features of a policy for the target audience, and produces highly discriminating scores, unlike rating scales, by forcing respondents to identify which is the strongest motivator. We found that the public’s highest priorities for new NHS funding are cancer care and staffing, while their lowest are digital access and better services for vulnerable groups. IPPR used the results to produce a detailed report on the public’s priorities and recommendations for public policy in the future.