A developer working in central London wanted to assess the potential impact that new developments would have on lines of sight of the Palace of Westminster, in order to provide evidence in support of a planning application in the area. Savanta ComRes conducted a quantitative face-to-face survey of 500 passers-by in Parliament Square, to explore attitudes towards the Shell Centre and The Shard, and whether these buildings have a negative effect on the view of the Palace of Westminster.
All interviews were conducted in specific locations ensuring that respondents could see either The Shard or the Shell Centre, and despite inclement weather, fieldwork was completed in just six days, allowing for delivery of results to a tight timescale.
The project demonstrated attitudes towards the Shell Centre and The Shard in particular, and London’s architectural composition more generally. The research was used by the client to provide robust evidence in support of the planning application process.