Event notification: ComRes and ZN to launch EU social media trends research

Though social media is an increasingly important tool for communicating with Brussels legislators and stakeholders, the real insight into usage patterns which should form the basis of evidenced strategy is hard to come by. ComRes has created a Social Media trends study to provide this critical insight.

Earlier this year, ComRes conducted a survey with EU political and government stakeholders to update our understanding of their use of social media and provide insight into what websites are used by those who matter in the EU.

Surveying 102 MEPs on the ComRes Europoll™ survey and 258 Brussels Influencers using the Brussels Influencers Panel, ComRes has come to surprising conclusions on how EU legislators use social media and what implications this has for communicators in Brussels.

Did you know, for instance, that an overwhelming majority of one critical Brussels decision making group uses Facebook for professional purposes, while only 1 in 5 of the same group regularly uses LinkedIn? Join ComRes and ZN, the leading Brussels digital communication agency, to hear about this and other key findings.

Social Media in EU Institutions
will take place on Thursday 10 May 2012 at 17:00 in the European Commission's Room 1.

For more information about registration, email Artur Perchel at artur.perchel@comres.eu.com.

The essential insights will be followed by analysis and panel discussion with leading Brussels players. Panellists’ include:

Andrew Hawkins, ComRes Chairman, will present an overview of the key findings and comparisons with other insights in traditional media and what this indicates for the future.

Philip Weiss, ZN Founder and Managing Director, will be exploring the impact of these trends on communication in the EU and how organization and individuals can adapt to these changes.

Thomas Myrup Kristensen, Director and the Head of Public Policy at Facebook Nordic, will explore the impact social media on corporate communication.

Ian Andersen from EU commission, DG Interpretation, will be sharing his award winning experience with social media engagement at DG Interpretation and sharing how social media can bring about change in behaviour.

For further information on ComRes’s European research please contact Artur Perchel on +32 (0)2 234 63 82 or artur.perchel@comres.eu.com