- The majority of British adults’ views about eating/drinking dairy products have not changed over the past two years (70%).
- Around one in ten British adults feel more negative about eating/drinking dairy products than they did two years ago (12%).
- However, the same proportion feel more positive about eating/drinking dairy products (13%).
- Only 2% of British adults feel more negative about eating/drinking dairy products over the past two years so have become vegan.
- Nine in ten British adults, who feel more negative towards consuming dairy products than they did two years ago, say a healthy living choice was a factor that influenced them to at least some extent (92%).
