ComRes conducted a survey on behalf of The Charities Aid Foundation, exploring public views of Corporate Responsibility. The survey shows that people in Great Britain on average thinking that just over a third (36%) of the FTSE 100 make donations to charity in a typical year when in reality nearly all of them (98%) do.
The report also shows that younger people are a lot pickier when it comes to the companies they choose to do business with. Nearly two-thirds (65%) of 18 – 24 year olds say that they are more likely to buy a product or service from a company that makes donations to charity. This is compared to 51% of the general public overall.
ComRes interviewed 2,066 GB adults online between 26th and 27th March 2014. Data were weighted to be representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.