Britons fear the country is becoming ever more materialistic as the economic recovery takes hold, according to new research published today.
And most (59%) people think Britons are often too focussed on their own lives to help others, according to the study by the Charities Aid Foundation, which comes as the British founder of a new global giving campaign - #GivingTuesday - comes to the UK to officially launch the day of generosity in this country.
Half of British adults (48%) believe that the economic situation will improve in the next year, and half (48%) say that if the economy does improve, and wages increase, people should spend more money on charities as well as themselves, according to the survey by ComRes.
But the poll suggests that Britons are far more likely to spend any extra cash on holidays, clothes and going out than supporting good causes, raising fears that charities will have limited benefits from the economic upturn.
When asked what British adults were likely to increase their spending on in the next year, charity scored the lowest, with only 9% planning to increase their financial commitment to good causes.
Britons are much more likely to spend more money this year on holidays (21%), clothes (17%) leisure activities (14%) or eating out / takeaways (14%).