- Three quarters of GB adults agree the government has a moral obligation to protect our heritage (74%). A slightly larger proportion agree the UK’s heritage needs to be protected (79%).
- Four in five say the UK’s heritage is important in attracting tourists from over the world (81%).
- Only one in five British adults agree that Heritage is obstructive to future housing developments (18%).
- Similarly, only one in ten (10%) think the UK’s heritage does not contribute anything to the country.
- A majority of Britons say heritage is important to them personally (59%).
- Three in five agree that the Heritage sector makes an important contribution to the creative industries (61%), and three quarters say the UK’s heritage is important for the economy (73%).