- Two thirds of the British public say they are comfortable discussing dying with family and friends.
- While a majority of those surveyed agree that they themselves personally and people they know are comfortable discussing these issues, and have become more so over the last five years, they feel that the British public as a whole is still not comfortable discussing dying and death.
- British adults across age groups disagree with the use of Facebook to share the news of their own dying or the death of someone close to them
