Good Morning Britain Undecided Voters Poll
Poll of 3,970 undecided voters about the 2015 General Election for ITV's Good Morning Britain.

 

COMRES / GOOD MORNING BRITAIN POLL OF UNDECIDED VOTERS: NHS MOST IMPORTANT ISSUE FOR UNDECIDED VOTERS

 

Inclination

  • When pushed who they would vote for, Labour have a narrow lead over the Conservatives amongst undecided voters (21% vs 18%), followed by UKIP on 14%. However, even when pushed about who to vote if the election were tomorrow and it were a legal requirement to vote, more undecided voters don’t know who they would vote for (27%) than say they are inclined towards any particular political party.

Top issues

  • Healthcare and the NHS is the most important issue for undecided voters when deciding who to vote for (55%), followed by immigration (40%) and the cost of everyday items such as food, energy and travel (29%).
  • Labour is the party most trusted on the NHS, UKIP the most trusted on immigration and the Conservatives on promoting economic growth. It is Labour though who have a narrow advantage on which party undecided voters think will make their own family better off (26%, vs 21% for the Conservatives).

Leaders

  • 40% of undecided voters don’t know which party leader they would most like to see running the country the most, suggesting the party leaders are struggling to make themselves appeal to this key group. A quarter (26%) would most like to see David Cameron in charge, compared to only 12% would most like to see Ed Miliband running the country.
  • Nigel Farage is the most popular choice for the leader which undecided voters would least like to see running the UK (33%).
  • David Cameron is most trusted to tell the truth of all party leaders (16%). However, 45% of undecided voters don’t know who they trust most.
  • 17% of undecided voters most trust Natalie Bennett as a babysitter for their children – the highest proportion for any leader.
  • Nigel Farage is the leader undecided voters would least like to have as a babysitter (37%).

Debate

  • More than half (51%) of undecided voters think the debates between party leaders will be personally important to them when deciding who to vote for.
  • However, the promises parties make about what they would do if elected are the most important factor for undecided voters when deciding who to vote for (73%).
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Date Published
23rd March 2015
Categories
Audience
Undecided voters
Client
ITV Good Morning Britain
Methodology
ComRes interviewed 3,970 undecided voters online between 5th and 19th March 2015. Respondents were drawn from a nationally representative sample of 12,882 British adults, weighted to be representative of all GB adults aged 18+. Undecided voters were defined as being those at least 5/10 likely to vote, but who do not know who they would vote for or say that they may change their mind about who to vote for before the election. ComRes is a member of the British Polling Council and abides by its rules.

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