In 2014, the GMC commissioned quantitative research among its key stakeholder audiences to benchmark their perceptions of the organisation, determine how specific areas of the GMC’s work are regarded by key groups, and support its communication and engagement with them. The research was entitled ‘GMC Perceptions Study’ and was repeated in 2016 to understand how any perceptions had changed over time and to evaluate its communication among the following seven audiences:
- Doctors;
- Medical students;
- Educators;
- General public and patients;
- Stakeholders;
- Parliamentarians; and
- Employers.
The findings from the 2016 survey will be used to help to inform the development of the GMC’s next corporate strategy in 2017. The full report can be found here.
