COMRES / GOOD MORNING BRITAIN POLL OF UNDECIDED VOTERS: UNDECIDED VOTERS STARTING TO MAKE UPTHEIR MINDS
Inclination to vote
- Following on from our first poll of undecided voters in March, the first follow-up wave of research shows them starting to make up their minds. Around one in ten (12%) on our panel of voters who were undecided at the beginning of the General Election campaign now say they have definitely made up their mind of who to vote for. Half (48%) now have a good idea of who they will vote for, and a quarter (24%) are entirely undecided.
Inclination towards parties
- The proportion of voters undecided at the beginning of the election campaign who do not know who they would vote for has dropped by 9 percentage points since March, suggesting previously undecided voters have started to make up their minds.
- The Conservatives and Labour appear to be the main beneficiaries of this, having seen a growth in support from previously undecided voters. The proportion who would vote for Labour if it were a legal requirement has risen to 25% from 21% in March, while Conservative support has risen to 24% from 18% over the same period. There has been little change in support for any other party.
- Healthcare and the NHS remains the most important issue for our panel of voters, chosen by 55%. 39% indicate immigration as a priority for them followed by the cost of everyday items (29%) and the national economy (25%).
Best party and leaders
- Labour is the party trusted by more undecided voters to make their own families better off than any other (28%, vs 23% for the Conservatives), while the Conservatives retain a strong lead over the Labour party on trust to promote UK economic growth (43% vs 15%).
- Our undecided panel remains unconvinced by any of the main party leaders. Like last month, people on our panel are most likely to say they don’t know which party leader they would like to see running the country most (41%)
Families of leaders
- Seven in ten (69%) voters on the panel agree that seeing or hearing about the families of parties leaders does not affect how likely they are to vote for that party, however around half (53%) agree that it is a distraction from more important political issues.
- Half (51%) of mothers on the panel agree that seeing or hearing about the families of party leaders is important in understanding them as a person, compared 43% of our panel as a whole.