- Environmentally conscious attitudes towards flying are much more common amongst millennials than older generations
- Over half of British adults aged 18-34 say they always consider the environmental impact of the flights they take, and would be willing to pay a charge or levy when booking a flight to help protect the environment
- A similar proportion also agree that people should be discouraged from flying
- Young adults (18-34) are the most likely age group to say that aviation–related benefits are very important to them personally
- 41% of young adults say having a wide range of fresh produce such as avocados available all year round is very important to them personally
- Eight in ten British adults know nothing about plans to modernise the UK’s airspace infrastructure
- Awareness among young adults and frequent flyers is the highest