- Half of British adults (52%) have read a paid-for digital publication in the last 12 months
- Two in five of those who have read any paid-for digital publication in the last 12 months read a paid-for digital publication at least once a day (38%), while two thirds do so at least weekly (64%)
- The majority of British adults were not aware that VAT is charged at 20% on the purchase of digital publications (68%)
- British adults are more likely to say that it is unreasonable (56%) for any VAT to be charged on the purchase of digital publications than to say it is reasonable (32%)
- Almost two thirds of British adults would support the VAT charge on digital publications being reduced to 0% in line with printed publications (63%), with a third saying they would strongly support this (34%). On the other hand, a quarter of British adults would oppose this move (24%)
