Talking Toddlers’ research for HOPE Together, the Church of England, and the Evangelical Alliance
This research highlights the potential for sustained church growth if the church nurtures the faith of under-fives and their parents.
  • 74% of all parents with children under the age of five have attended a church activity in the past 12 months
  • 62% of all parents of under-fives are not active Christians, but they have attended a church activity for this age group in the past year.
  • Over half of these parents, 55%, say that they have explored their own beliefs because of attending these activities.
  • Only 25% of all parents of children aged 0-4 are currently not in contact with a church, but 35% of them would welcome an invite to a church-led activity for them and their children
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Date Published
18/06/2020
Client
Hope Together, the Church of England and the Evangelical Alliance
Methodology
Savanta ComRes interviewed 1182 British parents of children aged 0-4 years old between 6 - 28 February 2020. Data from the main sample are weighted by gender, age and region to be representative of parents with children under 5, at a GB level. Further boosts were employed to explore in detail three key groups of parents: Fringe parents, Active Christian parents, and Unreached parents. These groups are reported in separate, unweighted data tables.

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