We have at our disposal the full range of qualitative methods to provide targeted insight into reputation, public policy and communications challenges. Our specialist consultants take the time to immerse themselves in the project context, building a detailed understanding of client business and research objectives. This robust understanding informs free-flowing research discussions which are responsive to unanticipated insights as they emerge, providing recommendations which are targeted to our specific client needs.
We use research methodologies ranging from qualitative depth interviews among senior stakeholders and hard-to-reach members of the public, to group discussions and deliberative events with the general public and workshop sessions with specific stakeholder groups.
Our team provides clients with the insights to move supporters towards advocacy, remain pro-active as the policy landscape shifts, develop communications and campaign strategies, and address deep-seated reputational concerns.
